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Win-Win Growth with Retailers

Building a Fair-Trade Culture

We have introduced a standard retail contract for the food and beverage industry as recommended by the FTC(Fair Trade Commission of Korea). We also sign and implement fair-trade contracts, and have established our basic principles for trade with retailers to create a transparent and fair-trade culture, which we have instilled into our company rules. Also, we have set up a Dispute Settlement Deliberation Committee to handle disputes quickly, and formed a dedicated organization to value and respect the rights and interests of retailers.

Dedicated organizations for handling retailer issues
Mutual Prosperity TF for retailers
Special Sales Dept.
CSR Team
Legal Affairs Team
Forming Horizontal Partnerships

We duly provide various communication channels to form horizontal partnership with retailers, and proactively employ online communication channels, namely our sales management system and mutual growth portal. In this vein, we listen to the voice of our retailers by conducting briefings, meetings, and surveys.

Support/ Fringe Benefit Policies
01 Financial Support The inclusive growth fund

We provide low interest rates so retailers can get secure loans at discounted rates compared to the market rate and sustain their business operations.

Financial Support
Fund size Interest rate discount Loan period Loan cap Eligibility
KRW 10 billion - 1.6% 1 year KRW 500 mil Retailers recommended by Orion
02 Sales expansion Promotion/ marketing event support

We help retailers formulate and share sales strategies to increase sales, and support them in running marketing events/ promotions and managing their facilities, trade accounts, and notes receivable.

03 Fringe benefits (perks) Diverse perks including holiday/ special occasion gifts, funeral items, uniforms, planners, & COVID-19 relief goods
복리후행 지원 명절 선물/상조 물품/유니폼/다이어리/코로나 물품 등 다양한 혜택 제공
Items Details Major Support performance in 2023
Funeral Items Delivery funeral goods and supplies: 18 cases
Wreath Support Support for wedding and funeral wreaths 21 cases
Holiday Gifts Holiday gift sets provided (twice a year) 2 occasions (Lunar New Year/Chuseok)
Uniform Support Distribution of uniforms (twice a year) 2 times (summer and spring/fall)
Safety shoe Support Support for safety shoes to prevent work-related injuries on 1 occasion
Dealer Signboard Support Support for warehouse signboard production 43 cases
Winter Gear Support Distribution of winter gloves (to prevent cold-related illnesses) on 1 occasion
Heat Illness Prevention Supplies Support for electrolyte supplements for heat illness prevention on 1 occasion